Marketing Festival 2017 · Talk · 35 min
Data-Driven Design
Talk language: English
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional, but it doesn’t have to be this way.
Enter Data-Driven Design (3D). It's Oli's actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today.
