Fighting Ad-Fraud: Understanding Monetization of the Internet

Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and cyber-crime.