Marketing Festival 2019 · Talk · 34 min
Do Brands Need to Have an Opinion?
Talk language: English
The idea of Brands publicly taking on political and social positions not long ago was considered verboten. Now it seems almost mainstream. This presentation investigates the benefits and the pitfalls of this approach. It will also reveal the results of the first study on the Czech market investigating Czech consumer reactions to this topic. Do they really care? And are they willing to pay a premium for it?
