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Marketing Festival 2019 · Talk · 38 min

How to Be Creative When Nobody Wants You To

Talk language: English

When managing marketing campaigns, one of the most important factors is a strong, compelling idea. More often than not, these can be the most original, most unique and consequently most daunting. In a world where creativity is key, how can we encourage those around us to put their fears and objections to one side and embrace the potential of bravery?

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