Marketing Festival 2025 · Talk · 35 min
Consistency from Chaos: Brand Building in a World of Creative Fragmentation
Talk language: English
In an increasingly fragmented media landscape, when audiences, platforms, and formats have become atomised, and where the old certainties of the broadcast-dominated landscape are no longer as certain, we need to find new ways to build our brands.
Some of the fundamentals will never change, but some of the creative tactics we use will have to. Tom looks at the new rules for brand building in a world of creative fragmentation - high volume, high consistency, high fit for platform.
