Marketing Festival 2025 · Talk · 40 min
Surviving the AIpocalypse: Mastering Brand Visibility in an AI-Driven World
Talk language: English
What happens to marketing when algorithms to act as gatekeepers to digital visibility, filtering options before humans see them. When AI agents make purchasing decisions autonomously, bypassing traditional touch points and reshaping customer engagement?
To stay ahead, brands must evolve how they earn organic visibility. And this entails looking back and learning from past mistakes. In this session, Jes Scholz will share actionable strategies to grow your brand online, both with human and bot audiences.




