ADAPT OR DIE: HOW TO SURVIVE IN A WORLD OF CONSTANT CHANGE
André Morys
ADAPT OR DIE: HOW TO SURVIVE IN A WORLD OF CONSTANT CHANGE
What's more important: Customer centricity? User Experience? Data? Business Agility? Or is it culture? For most people working in the digital area it is not easy to find the right priorities - sometimes this makes our work painfully challenging. But there are good news: Andre analysed dozens of companies and how they operate. And he found something: There is a secret ingredient to the success of many successfully fast growing companies. It's like an invisible pattern that connects different disciplines to achieve something bigger. In his talk, Andre connects the dots and reveals the recipe by showcasing the way of working of some of the most iconic digital growth brands like Amazon, Uber, Booking or Tesla.
André Morys, the CEO and founder of konversionsKRAFT, has worked in the fields of experimentation, digital growth and e-commerce optimization for nearly three decades. Driven by his fascination for the user and customer experience, André uses his expertise to guide his clients through the experimentation process. By combining data and experimentation with behavioural economics, consumer psychology and qualitative research, he strives to deliver the most effective growth programs for his clients.
