How to be memorable
Richard is one of the most sought-after experts at the intersection of brands and behavioural science. For more than a decade now, he's been teaching marketers and advertisers how to craft their product and communications so that they work with human nature, rather than against it. His best-selling book The Choice Factory can be found on the bookshelves of marketers, businesspeople and academics worldwide.
Marketing Festival s.r.o.
Renneská třída 393/12
639 00 BRNO - Štýřice
ID: 01646486
VAT ID: CZ01646486
Bank account: 2600413633 / 2010
IBAN CZ5920100000002600413633
SWIFT: FIOBCZPPXXX