Behavioral Psychology's case for Advertising in a Recession
Richard Shotton
Behavioral Psychology's case for Advertising in a Recession
Richard specialises in applying findings from behavioural science into business and marketing. His hugely successful book The Choice Factory is a must-read for anyone who has enjoyed Dan Ariely's Festival talk in 2019. We're so glad we can welcome Richard on board for this special edition of Marketing Festival!
Richard is one of the most sought-after experts at the intersection of brands and behavioural science. For more than a decade now, he's been teaching marketers and advertisers how to craft their product and communications so that they work with human nature, rather than against it. His best-selling book The Choice Factory can be found on the bookshelves of marketers, businesspeople and academics worldwide.
