WHAT MARKETERS NEED TO KNOW ABOUT AI
Cassie Kozyrkov
WHAT MARKETERS NEED TO KNOW ABOUT AI
To automate a task reliably, it’s necessary to understand the solution first... or is it? Does AI free us to create groundbreaking marketing solutions or are such notions mere hype? What does it mean to automate beyond human expression? What are the opportunities and dangers involved? How does Search Generative Experience change the game? In this session, Google chief decision scientist Cassie Kozyrkov talks about how to navigate new technological frontiers as marketing enters a new AI era.
As a former Chief Decision Scientist at Google Cloud, Cassie Kozyrkov is a very skilled adviser and a leader in decision science, AI strategy, and she has been at the basis of many data-driven organizations. She is the innovator behind bringing the practice of Decision Intelligence to Google, personally training over 15,000 Googlers. Before joining Google, Cassie worked as a data scientist and consultant. She holds degrees in mathematical statistics, economics, psychology, and neuroscience.
