Jiří Malý

Jiří has been active in online marketing since 2000. He’s a co-founder of Mather Advertures, and he worked as a managing director in Neo@Ogilvy. He participated in the creation of strategies for over a hundred Internet projects, and he’s a passionate promoter of analytical tools and a systemic approach to marketing. He’s also a chairman of an SPIR performance marketing committee.

A lot of people don’t know what RTB is, and a lot of people confuse RTB with remarketing. Here’s an opportunity for you to settle this once and for all.