MF Shorts

Breaking Sales Records in 60 Days: How Czech Flavor Met Viet Hustle.

What happens when a Czech popcorn brand sets out to conquer 3,000 Vietnamese family-owned convenience stores?

This is the story of how a bold, culture-driven strategy turned an unknown product into a sensation.

And how an army of Gen Z rose up, walking into their neighborhood stores, asking one simple question: “Do you have Ham & Cheese?”

Date and Time

Wed 14:25—14:30

Language

English

David Duc

Founder at ShortPRO and Czech Viet

David helps brands turn short-form video into a powerful sales tool. He builds scalable systems that connect strategy, creativity, and execution—shaping content for Gen Z and bridging Czech and Vietnamese digital spaces.

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April 28–30 2025
Janacek Theatre, Brno

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All tickets are gone for good. But you don’t have to miss a single insight. Pre-order the professionally filmed recordings of every talk now.

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