The Marketing Festival is focused on senior marketers and professionals, primarily from medium-sized and larger companies, who are seeking a strategic perspective on marketing and want to gain inspiration from the world's leading experts.

The event primarily targets more experienced marketers. Although it is not a requirement, the majority of the audience currently has 10 or more years of experience in the field.

The most common positions held by those who apply to the Marketing Festival:

• C-level Executives (e.g., CEO, CMO, CFO, COO…)
• Founders & Owners
• Senior Marketing & Communications Managers (Head of Marketing, Marketing Manager, PR Manager, Brand Manager…)
• Marketing Specialists & Analysts (e.g., PPC Specialist, SEO Specialist, Marketing Analyst, Performance Marketing Manager…)

Strategic and managerial positions will likely gain the most know-how from the content on the main conference day. However, it is also beneficial for specialists and more technical positions who want to deepen their understanding of marketing as a whole.

In general, we focus on more strategic topics with a broad scope during the lectures at the Janáček Theatre. During the training sessions on Tuesday, April 29, we then focus on technical and practical skills that you can immediately apply.