MF Shorts

Raise the Price! Get the Profit Your Product Truly Deserves

"Many are afraid of spiders 🕷️ and the dark 🌑.

But what is even scarier for most businesses? Raising prices.

I will share the story of a company so afraid of pricing that they considered downgrading their product.

Instead, they raised their price by 3X and won a huge ""whale"" customer.



The secret? Dream Outcome Packaging!

I will show you how to massively increase your product's perceived value simply by changing the way you package it."

Date and Time

Wed 14:20—14:25

Language

English

Dima Melnik

Dima Melnik

Independent Pricing Expert

Dima is a Pricing Consultant. He has collaborated with companies like Škoda, Yves Rocher, and Notino, and was responsible for the subscription strategy at the unicorn startup Rohlik Group. He has helped companies in more than 70 industries increase their revenue by millions. As an expert at the JIC innovation center, he supports the growth of entrepreneurs and startups.

Tickets

On sale

April 28–30 2025
Janacek Theatre, Brno

On sale

And they're dwindling by the minute. Choose yours!

Standard

60 out of 1000 tickets left

8 lectures by world-class speakers
5 innovative MF Shorts talks
First-class catering, coffee and soft drinks
Video recordings of all lectures
Possibility to register for training and other programs
Entrance to 3 festival parties
Possibility to register for training and other programs
Networking with 1100+ senior marketers
Mobile app for seamless networking

400 EUR (excl. VAT)

Limited edition

Premium

21 tickets left

Everything included in the Standard package
Exclusive VIP evening with speakers and trainers
Reserved seating in the front rows at Janáček Theatre
Priority registration for trainings
Unreleased footage from the Making a Marketer 2

995 EUR (excl. VAT)