Honza is a UX designer, CRO specialist, co-owner of an e-shop, and a freelance strategist whose mission is to create more profitable and efficient websites, projects, and businesses. He helps both large and small clients, primarily in the field of e-commerce. With them, he also addresses topics related to marketing, strategy, processes, and project management to ensure their projects operate efficiently and grow. He is an advocate and promoter of the idea *"Don't make users think."* He places great emphasis on practicality, efficiency, and evaluation. And his workshop will follow exactly this approach.
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