HACKING HUMAN NATURE: APPLYING BEHAVIOURAL SCIENCE TO MARKETING

If you are in the business of influencing decisions, you need to understand what drives them. Behavioural science is one of the most robust ways of gaining that understanding.

This session will be a deep dive into one particular area of behavioural science: how to make your prices more appealing without reducing them. We'll explore some classic studies on pricing as well as Richard's latest research. Most importantly, we'll focus on the simple and practical applications for these studies.