MENTAL AVAILABILITY: MEASUREMENT AND METRICS FOR THE MODERN MARKETER

There continues to be confusion on how to measure Mental Availability, and how to use the metrics. In this presentation, Professor Jenni Romaniuk explains:

- why Mental Availability is important to track

- what is best practice Mental Availability measurement and metrics, and what measures to avoid

- the contexts in which Mental Availability metrics are more relevant

- how and why metrics change over time.