Big brands for big talents

Working for big brands, network agencies, or the Big Four used to be the first choice for top talent. However, the evolving job market and shifting priorities of young professionals are disrupting this pattern. Employer branding is becoming increasingly crucial, with marketers often working alongside HR to build the employer brand or at least attract top talent to their teams.

Let's explore examples that only the Goliaths can afford. While "purpose" isn't a simple recipe for market success—despite many still following this mantra years after Jim Stengel's "research" and book—it has become essential for attracting young top talent. Don't expect corporate platitudes; we'll discuss unexpected examples, including a porn magazine. Because alongside "purpose," "fame" is also a powerful draw, and they often work hand in hand.