MF Shorts
Measuring your measuring
Everybody's running GA4, HotJar, Salesforce, A/B testing kit, tag managers, and a dozen other tracking/analytics solutions on their website. I'm convinced that way those scripts are implemented (badly), the time it takes to load them (ages), and the data missing as a result of that (lots), probably means all of this kit costs orgs more money than they make from the data or tooling.
We can quantify that impact with some rough maths, pick on some of the worst offenders, and suggest some solutions. All at LIGHTNING speed.
Date and Time
Wed 14:10—14:15
Language
English
Jono Alderson
Independent technical SEO consultant
The highest-rated speaker from Marketing Festival 2024 returns – and for good reason. While most technical experts get lost in the details, Jono has a rare gift for making complex concepts not just understandable but actionable for everyone from CMOs to developers.
SEO World Champion and trusted consultant to brands like Nokia, Adidas, and Microsoft, Jono brings a unique perspective on how technical excellence drives business results. His straight-talking approach and deep technical expertise have made him one of the most respected voices in digital marketing.
