Be on Social without Being on Social
It is time we as professionals REALLY start to think about the role social plays for your brand or business. If you try being all things to all people, you are more than likely diluting your effort, and adding to the sea of vanilla corporate sameness. Alchemy can show us the best ideas or strategies don’t make rational sense. The problems we have could very well be solved by letting go of logic and differentiating yourself.
We’ll talk:
- Different ways to be on social without ‘being’ on social - to solve a problem or utilise an opportunity for a brand and business on social
- Take some examples of how to use social beyond just posting content and wasting time and money.
- Look at the four key variables that should influence your strategy before deciding what role social can play to REALLY try to add value over time.
- Lastly, I’ll sit and waffle about how Ryanair did it.
Date and Time
Wed 14:50—15:15
Language
English
Michael Corcoran
Michael Corcoran
Managing Partner at Frankly
Meet the mind behind one of the world's most talked-about corporate social media transformations. In just 18 months as Ryanair's Head of Social Media, Michael generated 2 billion organic impressions and built what many consider one of the most engaging corporate TikTok accounts globally.
Self-described as the "Aldi version of Gary Vee," Michael strips away the fluff and focuses on what actually works in social media. Through his new venture, Frankly, he's challenging conventional social media wisdom and showing brands how to create genuine engagement without burning through budgets.
