Lost Commons, Rising Tribes: Rebuilding Belonging in an Age of Solitude
We can blame screens, algorithms, or social media. We can pine for simpler times. Or we can recognise that we're at a pivotal moment. The way we connect is shifting, and while new forms of belonging are emerging, they're fragile, uneven, and not enough.
This is where brands, platforms, and cultural leaders have a role to play—not by forcing a generation backwards, but by helping them move forward. Not by lamenting what's gone, but by actively building something new. Because belonging isn't a trend or a marketing strategy—it's the foundation of everything. And right now, it's in crisis.
Date and Time
Wed 11:05—12:00
Language
English
play videoZoe Scaman
Founder at Bodacious
A visionary strategist who sees around corners. While others talk about the future, Zoe shapes it – crafting bold strategies for brands like Nike, Netflix, TikTok, and Lego that blur the lines between marketing, entertainment, and culture.
A visionary strategist who sees around corners. While others talk about the future, Zoe shapes it – crafting bold strategies for brands like Nike, Netflix, TikTok, and Lego that blur the lines between marketing, entertainment, and culture.
Her work spans from guiding global titans to shaping the careers of icons like DJ Khaled and NBA superstar Luka Dončić. But what sets Zoe apart isn't just her stellar client list – it's her uncanny ability to spot cultural shifts before they happen and turn them into game-changing opportunities for brands.
At Marketing Festival, she'll challenge your assumptions about what's possible in marketing today. From AI to Gen Alpha, from gaming to polyfuturism – prepare for a masterclass in how tomorrow's most successful brands will think and act. This isn't just another talk about the future – it's your chance to learn from someone who's actively building it.
