Smart Expansion: Cracking CEE & DACH Markets for Borderless Online Growth

Participants of the workshop will learn the key principles of expanding their business online into new markets, with a focus on the similarities and differences between regions. Using Germany and Poland as case studies, they will discover how customer behavior, UX, regulations, and cultural expectations can significantly impact their strategy. The workshop will also highlight the do’s and don’ts of international expansion, supported by real-life examples and pitfalls.

Time

10:00

Morning

Price

60 €

(without VAT)

Language

English

Location

N/A

Anna Podruczna

CEE Market Growth & SEO Account Strategist

CEE Market Growth & SEO Account Strategist at the Czech online marketing agency eVisions, specializing in online expansion across Central and Eastern Europe and localization. An experienced linguist and translator of Polish and Slovak, with years of professional expertise. A sought-after speaker at events such as Google Business Academy and SEM WAW. Passionate about dogs, travel, and exploring the nuances of language and culture.

Nikol Dlabajová

Head of International Department

Head of International Marketing at eVisions Advertising. Born in the Czech Republic and raised in Germany. Nikol has extensive experience working in both Germany and the Czech Republic, giving her a deep understanding of the subtle cultural and behavioral nuances between the two markets. With a solid background in SEO, she has worked as an SEO Specialist and Team Leader, focusing primarily on projects in the DACH region.

Why go to training?

Skip the trial-and-error phase with actionable tips from seasoned pros.

Proven Strategies – Learn how to expand online and avoid costly mistakes.

Optimize your website for seamless cross-border experiences.

Discover what makes Germany and Poland unique and how to succeed there.

Made for Global Go-Getters – Perfect for those driving online expansion or planning to take their business international.

Required knowledge

Basic understanding of online marketing. Target audience - Mainly for e-commerce: Business dev managers, Marketing managers, and E-commerce managers & really anybody who is interested in this topic.

REGISTRATION FOR ATTENDEES OPENS
MARCH 18 AT 10:00 AM CET

To participate, you must have purchased and paid for your #mktfest ticket. It's best to be logged into your account a bit before the start time. If you've never logged in before, we recommend resetting your password. For further inquiries about registration, we have answered them in the FAQ section.

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