Mastering Effective Campaigns: Heatmaps, Emotion Curves, and Pro Tips
1. The psychology behind how the human brain processes ads and makes purchasing decisions.
2. The crucial role of brand campaigns in driving growth.
3. Understanding the limitations of performance marketing.
4. How creative content directly impacts campaign sales figures.
5. The science of attention and using heat maps to optimize ad performance.
... plus many more essential insights for creating high-impact campaigns based on real-life data and case studies.
Time
14:00
Afternoon
Price
60 €
(without VAT)
Language
English
Location
N/A
N/A
Vojtěch Prokeš
Co-Founder & Research Director | Behavio Labs
Vojtěch Prokeš is a sociologist, Research Director, and co-founder of Behavio Labs, a research and technology company, as well as a lifelong scout. In 2015, he co-founded Behavio Labs, which helps companies strengthen their brands, improve ad campaigns, and boost employee motivation. His track record includes hundreds of research projects for major brands including Albert, ŠKODA AUTO, McDonald's, Heineken, E.ON, T-Mobile, Jablotron, Komerční banka, Deloitte, Red Bull, and many others.
Why go to training?
Gain a deeper understanding of what truly mean when an ad is "great".
Learn to make decisions based on solid data rather than your gut.
Understand the art of creating campaign briefs that maximize sales impact.
REGISTRATION FOR ATTENDEES OPENS
MARCH 18 AT 10:00 AM CET
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