Marketing Festival 2020 · Documentary · Free · 58 min
Making a Marketer: a Marketing Festival documentary
Talk language: English · Subtitles: CZ
A documentary exploring the issues of today's marketing: effectiveness versus efficiency, brand building versus short-term activation, technology, creativity and getting back to the basics. Featuring Marketing Festival 2020 speakers Les Binet, Peter Field, Vikki Ross, Helen Edwards and Tom Goodwin, joined by Mark Ritson.
Written and directed by Jan Kostera. Produced by FULLART Studio in cooperation with Sonder Films.
