Marketing Festival 2020 · Talk · 52 min
Culture Vs Technology - How to really transform for the future
Talk language: English · Subtitles: CZ
Everyone talks about change but few have. Companies want to appear different, youthful, digitally transformed but how many have the courage and imagination to do so. Digital transformation often seems like cosmetic surgery, when perhaps your company needs therapy or to die and have children. What we are so keen to ascribe to technology is more often best explored by humanity. In this provocative but pragmatic session, Tom will ask questions and offer practical solutions to explore the modern world, what's changing, what models there are to transform, and give real life examples and suggestions to thrive in the future.




