MARKETING UNUSUAL - THINGS WE SHOULD AND SHOULDN'T DO

More often than not marketing is about choices which will strengthen the brand and improve the market. But as everything else marketing exists as part of the business, so sometimes the fundamentals needs and ambition of marketing is tied to something bigger.

With the shift in marketing and a new reality built on data and AI, these choices suddenly become much more important, because both the impact and the risks grow everyone.