Hook, Entertain, Convert: Shortform Video Strategies for Gen Z

This workshop focuses on mastering the creation of shortform video content that captivates audiences across platforms like TikTok, Instagram, YouTube Shorts, and beyond. Learn how to craft engaging content that grabs attention in seconds, keeps viewers entertained, and drives measurable outcomes—whether you’re building brand awareness, launching products, or increasing sales. Packed with actionable strategies, creative frameworks, and practical tools, this session will provide everything you need to elevate your video marketing strategy for 2025.

  • How to create scroll-stopping videos: Master techniques for grabbing attention in the first 3 seconds and maintaining engagement throughout the video.
  • The psychology of entertainment: Learn how to connect emotionally with viewers to keep them engaged and inspire action.
  • Cross-platform video strategies: Discover best practices for platforms like TikTok, Instagram, and YouTube Shorts, tailored to their unique audiences and algorithms.
  • Tools for efficiency and impact: Explore practical tools to streamline video creation, editing, and distribution, making the process faster and more effective.
  • Trends and tactics for 2025: Stay ahead of the curve with the latest insights into what works in shortform video marketing.

Time

10:00

Morning

Price

60 €

(without VAT)

Language

English

Location

N/A

N/A

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David Duc

Owner of ShortPRO (TikTokuj.cz s.r.o.)

My name is David Duc, and I’m the founder of ShortPRO, a Czech agency specializing in creating shortform content strategies for social media. I’ve worked extensively with brands and businesses in the Czechia and Slovakia to help them grow their digital presence, drive engagement, and achieve sales success through video content. My expertise lies in content creation, analyzing trends, and optimizing video strategies for local markets, with a focus on practical and scalable solutions that deliver results.

Why go to training?

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Gain proven insights from actual campaigns: Learn from case studies and experiences with Czech and Slovak businesses that have successfully used shortform videos to boost brand awareness, engage audiences, and drive sales.

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Master strategies you can apply immediately: Walk away with actionable templates, frameworks, and processes for creating and scaling shortform video campaigns.

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Learn how to dominate across multiple platforms: Discover the secrets to creating content that resonates on TikTok, Instagram, YouTube Shorts, and other key platforms.

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Maximize your engagement and conversion rates: This workshop will teach you how to hook viewers, maintain their engagement, and convert their attention into meaningful actions, whether it’s purchases, sign-ups, or increased loyalty.

Required knowledge

Basic knowledge of social media platforms (TikTok, Instagram, YouTube Shorts).
Some familiarity with content creation is helpful but not essential—this workshop is designed to be accessible for all levels.

REGISTRATION FOR ATTENDEES OPENS
MARCH 18 AT 10:00 AM CET

To participate, you must have purchased and paid for your #mktfest ticket. It's best to be logged into your account a bit before the start time. If you've never logged in before, we recommend resetting your password. For further inquiries about registration, we have answered them in the FAQ section.

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